Rethink: The Financial Advisor Podcast Episode 8

Paid vs Organic Digital Marketing for Financial Advisors

What should you invest in and what should you avoid when building a marketing brand?

You probably did not think about marketing when you went into the financial advice business, but it is a critical part of your brand awareness.

In this episode, Adam Holt & I rethink digital marketing for financial advisors. We explore what you need to know and how to implement what you know into your business. We attempt to simplify four categories of digital marketing and what makes sense to pay for or do yourself.

To summarize, Adam & I discuss:

  • SEO, SEM, SMM, CTAs, content generation and understanding what they mean to you and your business
  • How you can use social media to tell your business’s story
  • How to search for prospects online
  • What areas of digital marketing to prioritize, what to pause – what to pay for and what you can do yourself
  • And more

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Rethink: The Financial Advisor Podcast – Paid vs Organic Digital Marketing

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