Conneqtor Partners with FMG to Help Financial Advisors with the Implementation of Proven Marketing Best Practices
Industry leaders band together to spearhead advisor growth by drawing on Conneqtor’s proven training program and FMG’s easy-to-use, all-in-one marketing technology platform.
To be successful, Financial advisors need a combination of concept-to-tactics training coupled with tools to execute on their training. To that end I’m excited and honored to announce the exciting partnership between Conneqtor and FMG.
Conneqtor Partners with FMG, the premier advisor marketing automation, content and website platform for independent financial advisors enabling them to leverage FMG’s technology to implement the marketing best practices acquired through Conneqtor’s leading training program. “Conneqtor and FMG share a mission, to simplify the day-to-day business responsibilities of advisors” stated Susan Theder, Chief Marketing and Experience Officer of FMG. “Conneqtor’s training gives advisors the confidence and step-by-step know-how to embrace digital marketing to drive growth in their businesses. FMG enables advisors to apply this training and easily execute effective marketing tactics across websites, blogs, social media, and email. All from one platform that includes editable content, built-in compliance workflows, and robust marketing automation functionality.”
I had to chime in as well and mentioned in their press release that “Partnering with FMG was like bringing peanut butter & jelly together, they simply are better together! Advisors want to be taught & shown how to do everything they need to do to be successful (Conneqtor) but also want to be able to automate as much of it as possible (FMG) so they can focus on what they do best, serving their clients”.
Learning proven marketing strategies via Conneqtor
One of the main issues I’ve seen with advisors using tech with frustrating results is that they didn’t do a good enough job of empowering the tech to help them. In the words from the movie Jerry Maguire, “help me help you”. Cheesy, I know, but they ring true when it comes to advisors and tech.
In order to get the most out of technology solutions that are content driven the advisor will be best served by telling that tech vendor all they can about their practice. The vendor can then act on it. Creating a new website? What good will it do if you don’t know who you’re marketing to? You’ll end up with a bland website. Going to blog or send out email content? If you don’t know who your ideal client is how can you create content that will resonate with them? Again, your content will fall flat. It’s not the tech vendors fault either, it’s a shared responsibility that must be driven by you, the advisor, to get the most out of said tech solution.
To this end Conneqtor helps advisors figure everything out from who their ideal client & brand our to how to implement it on their website, blog, social media, and email campaigns.
Implementing proven marketing strategies via FMG
Once you know who you’re talking to (ideal client), what your brand is, and so on then it’s time to execute on your marketing strategies. Using services like FMG make it much easier for you to implement your marketing initiatives in a scalable fashion. From brilliant websites to automated marketing campaigns FMG can help you implement and automate everything you learn in Conneqtor. Remember my PB & J quote from above, this is it!
For our special partnership members of Conneqtor will receive preferred pricing on FMG’s platform, allowing them to select a package that best meets their goals. You can learn more and sign up for Conneqtor here.
More About FMG
FMG powers an all-in-one marketing platform that helps financial advisors and insurance agents attract new leads, stay connected with clients and grow their businesses. Rated first in market share and customer satisfaction in the 2019, 2020 and 2021 T3 Software Survey Report. FMG helps its customers develop comprehensive marketing strategies and automate their most effective marketing tactics. FMG is headquartered in San Diego, CA, with satellite offices across the United States.
I’m excited and grateful for the opportunity for Conneqtor to partner with FMG. It’s truly amazing how Conneqtor has grown since launching in 2019. Partnerships with leading companies like FMG are proof positive what we teach works.
Sending positive vibes your way,
Derek Notman
