Although the COVID-19 pandemic is a trying time for all industries, it has also brought billions of people together online. Being confined to our homes has forced us to engage with others through social media. As a result, businesses are scrambling to reshape their offerings for virtual needs.
This is definitely a major positive for financial advisors as it has pushed us to embrace the virtual model. For those of you who were holding on to the brick and mortar approach, you have no choice but to take your businesses online now and believe me when I tell you, the benefits are incredible.
I’ve covered why taking your financial planning practice online is a smart move and how it can save you thousands of dollars every month, so in this article, we’re going to take a look at digital marketing for financial advisors.
Why is digital marketing for financial advisors important?
Embrace an old marketing trick – go where people already are and then be present. People are online so you better be there too.
A digital marketing strategy can make or break the success of your business in the digital age. Your audience lives online, especially the younger generation, so you must put time and energy into ensuring you have a powerful strategy.
Digital marketing for financial advisors increases SEO ranking, drives traffic to your website, enhances your social media presence and converts prospects into clients through inbound marketing.
Even before coronavirus, and especially once we overcome this pandemic, for financial advisors to stay in business and serve clients efficiently in the future, the way we interact with and attract new clients must shift. We need to embrace technology and use it to our advantage. Digital marketing allows us to reach leads and prospective clients where they already are online, giving us the tools to develop relationships, establish connections, and trust in a virtual space.
What type of content works?
Digital marketing for financial advisors starts with a website, a blog strategy, top of mind social media topics, and being engaged with those that engage with your content.
According to Lyfe Marketing, 71% of consumers who have had a positive experience with a brand on social media are more likely to recommend the brand to their friends and family. So, instead of going out and seeing prospective clients, you will use social media to do that. Talk about leverage, efficiency, and effectiveness!
The use of video is best to harness a younger audience as this is the most engaging type of media, especially for social media. Still, writing and publishing insightful blogs is imperative to rank in Google.
By conducting keyword research around your service offerings and writing articles relative to those keywords, you can start organically ranking on search engines. Let’s take this article that you’re reading, for example. The keyword is digital marketing for financial advisors.
This is a term that people, such as yourself, type into the search bar on Google or Yahoo, looking for valuable information. I have that information, and so I’ve written a blog about it. As a financial advisor, you could use your years of experience to write articles on tips for investing, the best ways to save, and so on.
The same goes for the videos you create and post to your social media channels. These can be explainer videos, but they must offer value and unique insight to the viewer.
Tools to help financial advisors with digital marketing
There are a bunch of articles, guides, and tools available online that will help you understand digital marketing. From Hubspot and Neil Patel to even taking short courses on Udemy, which are relatively inexpensive.
As a financial advisor myself, and after taking my business online years ago already, I went through a lot of trial and error. To get to where I am today, I had to be open to starting from the beginning. During the journey of becoming a virtual financial advisor, there weren’t many other people doing it at the time. My approach to financial advising remains the same; it is just the medium that has changed.
I’m now in a position where my business is flourishing, and I have designed a virtual advisor system to help others do the same.
My proven method will teach you how to start or transform your practice into a virtual powerhouse, enabling you to obtain and work with your ideal client from anywhere in the world. Whether you are just beginning as a financial professional or want to transition your brick and mortar business to operate virtually, this system is what you need. Watch our intro video to find out more.
Thanks for reading!
Kind regards,
Derek Notman
Hi Derek
I am very interested in your Virtual Advisory System. I have been watching and reading all your materials I can find. What you have done is where I have been trying to transition my business. I am a ChFC RIA with 37 years experience. We have a nice office building with 2 Associate Advisors, one of which is my son, whom I have already transitioned many of my smaller clients to. My other son is our Operations Manager. I love helping people. I just turned 64 and hope to work until 70, with reduced driving and hours. Our office is 50 miles from where we live, which means 45 to 60 minutes each way depending on Michigan weather. My goal is it transition the Firm to my sons in 3 to 6 years. I have been focusing most of my time on building a Private Client Group that would allow me to spend more time working virtually from our second home up north. Most of my Private Clients have come from Seminars, Classes, and Referrals. I have just started doing some webinars and social media marketing, which has not been very effective yet. My main question to you is does your system have enough marketing training to help me transition most of my business to virtual? Is your system comprehensive enough for an “old dog “ like me? Would you have a few minutes to email me or take a brief call from me?
Dave Boike, ChFC
Thanks for the great note, Dave! I will send you a direct email as a response.